HELLO, I'M VINU!
I’m an award winning professional with 20+ years of professional experience in the areas of User Experience (UX) Research, Design and Strategy.
Academically, I have a Masters in Industrial Engineering - Human Factors from Clemson University.
My key competencies and skills are in the area of leadership, UX and product strategy, user research, UI design, usability testing and building & measuring continuous feedback loops.
I thrive in horizontal roles where I connect the dots between applications and entire programs. I build bridges between product, business and engineering teams and take a long term, strategic view to building digital products.
As a people manager and leader, my responsibilities include hiring, retaining, coaching, growing and reviewing performance of my direct reports. I lead with empathy and accountability and course-correct when necessary.
Personally, I’m a dad to 3 boys and I love to travel especially to places by the water and the beach.

Testimonials
“As the UX leader, he sought out opportunities to help me develop and advance while providing the guidance needed to succeed. His focus on quality is unequivocal; he expects the best of himself and those around him, motivating his team to perform at their best. If you're looking for a confident, contemplative professional, look no further...”
“I had the privilege of reporting to Vinu on several UX Home Services projects, and he was truly one of the best managers I’ve worked with. He consistently led with clarity, empathy, and a strong user-centered vision, always balancing user needs with business goals in a way that made a significant impact on our work—and on my growth as a UX designer. A truly supportive and inspiring leader.”
“I was fortunate to work with Vinu on a number of apps development projects. Vinu has broad industry knowledge about user experience and has persistence and initiative to drive for exceptional results. From scoping and estimating work upfront, through design iterations, development and testing – Vinu is a solid collaborator pushing to exceed expectations and deliver industry leading solutions.”
Awards
* Executive Platinum Homer – The Home Depot
* Best Support Websites – HP Enterprise Support
* Best in Class VAR Business – PartnerNet Portal
* Impact Award – Recommendation Engine
Key Achivements
* Scaled design teams from 3 to 11 while maintaining and growing UX quality deliverables and sheparding professional growth
* Drove $28M YoY growth through user-centered design strategies and innovative mobile software solution for a robotics based supply chain platform
* Exceeded initial projections of $7M cost savings by redesigning legacy insurance system using modern UX efficiencies and eliminating redundancies
* Increased conversion by 142% through strategic UX redesign of a digital software download platform
* Secured $5M+ in contracts through exceptional UX services and new logo sales wins